I was approached at the end of 2024 to design the visual identity for a new book club in de Nieuwe Anita in Amsterdam.

The design had to work well online as well as in print. Therefore I decided on a hierarchy in text sizes, with practical information being the smallest.

For the font I went with a more classic serif, similar to the one found in most printed books. The lines represent an opening book, but also the lives of the club members intersecting.

Concept — Isa Kistemaker